From beads to
jewelry, Aurelgrooves processing of your jewelry is a pretty complex 4
step procedure.
It all
starts
sometime around payday
at the beadstore, where
retail vendors mark up their beads up to 800% from the price they
probably paid overseas. Unlike the bead lady, Aurelgrooves rarely gets
to purchase beads firsthand from these exotic locations. When
finally presented with the opportunity to travel to the silk road
trading post, Aurelgrooves eats a tainted kebab in Istanbul and spends
the day in the hotel bed/bathroom. In which case, Aurelgrooves turns to
alternate vendors, scours a
stepmother's old jewelry box and gladly accepts bead donations from
family and friends.
Once raw bead
products are received, they are organized by size and color,
shown off to friends and acquaintances and often ruminate in the
Aurelgrooves bead area for one to two weeks. Once ready for assembly,
an intensive multivariate
wavelets analysis is performed to discern the nested patterns of
various scales found in nature, and apply them to produce a unique
pattern of colors and sizes that best suits each bead and associated
pendant. Certain patterns are also inspired by pop culture icons, an afternoon scouting
expedition on a local patio.
Upon
completion of an Aurelgrooves necklace, bracelet or earrings, the
product is rigorously tested for style, quality and wearability. The
test subject is often a friend, roommate or colleague who wears the
item to a happy hour, lecture, night on the town, tupperware party or
blind date and evaluates the Aurelgrooves merchandise according to
several criteria. Does the necklace receive numerous compliments? From
males or females? Does it itch or scratch? Does it get stuck in the
hair, or does it catch and damage delicate fabrics? It is too heavy?
Does someone offer to buy it or ask where the wearer purchased it? (in
this case, the well instructed test subject credits Aurelgrooves with
their honest testimonial and distributes business cards) How well can
it compliment today's latest fashions? Most importantly, does it
exude the confidence and flair one expects from Aurelgrooves products?
If
the merchandise excels in its initial evaluation, it is often kept at
Aurelgrooves for further study of its social endearing processes, and
only replicas are sold to the public. If the test subject grows very
attached to the item (well part of the large-scheme Aurelgrooves
plan) it can often
be negotiated for purchase. Alas, when dealing with friends, the item
is simply bartered for cat-caring, liquor, massages or transportation.
The top of the line Aurelgrooves products are scanned (at work...shhhh)
and placed on www.aurelgrooves.com for public perusing and ordering.
However, it is acknowledged that the style particular to Aurelgrooves
does not meet everyone's fancy. The items shown here are the more
peculiar, and unique. Aurelgrooves is able to reproduce any
typical-low-quality-commercially-available product (ahem express,
limited, urban outfitters..) at half the cost and twice the quality,
you need only inquire within: inquirewithin@aurelgrooves.com